Building Customer Relationships to Increase Sales
Within an increasingly competitive retail market, boutiques like Marigold rely on customer relationships as their competitive advantage. Learn how Marigold uses the following RICS features to capitalize on this advantage:
- Customer purchase history data
- Customer List
- Top 250 Customers report
- Sales by Month (by Category) report
- Top 25 Items report
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“RICS really gives you the capability to increase profitability because you can closely monitor turns and other performance indicators.”
— Linda Shikany, Marigold Clothing
